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Mission


It starts with a simple idea...

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Mission


It starts with a simple idea...

What kind of stories could we tell if...

We focused more on character development

instead of chasing the latest Clash of Clones?

We took the best parts of role playing games

but didn't make players master running, jumping and shooting?

We could turn anyone with a phone into an interactive storyteller

without requiring advanced coding knowledge?

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Writers


Create Cinematic & Interactive Moments

On your phone. For FREE!

Get Beta Access

Writers


Create Cinematic & Interactive Moments

On your phone. For FREE!

Get Beta Access

Cinematic

You're the director. Control 3D characters, animations, and set the mood. If you don't want to sweat the details, our AI will handle it.

You're the director. Control 3D characters, animations, and set the mood. If you don't want to sweat the details, our AI will handle it.

Interactive

Creating choices that matter and branching storylines is easy. Give your characters varied motivations. Add simple game mechanics.

Creating choices that matter and branching storylines is easy. Give your characters varied motivations. Add simple game mechanics.

Mobile

Did we mention you'll be able to create content on your phone?  No need to run massive software packages. If you can text, you can create stories.

Did we mention you'll be able to create content on your phone?  No need to run massive software packages. If you can text, you can create stories.

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About


About Us

About


About Us

We're wired for stories

I'm a founder at FableLabs and this is my story

I met Amanda in 1991.  I took this photo of her the moment after she revealed she had just been fatally bitten by a medusa and will become one shortly. Before I ended her life, she begged me to take her dying tears to bring her brother back to life (he's been turned to stone). Even though this was over 20 years ago, I remember this moment in Final Fantasy Adventure very clearly. But a decade ago I graduated from Berkeley, ranked 3rd in my engineering class and it occurred to me recently that I can't remember how to do calculus anymore as I haven't touched it... well... since graduation.

Why is it I am able to remember an obscure story from my childhood but I can't remember basic math that was the building block for my engineering education?

Simple. Humans are fundamentally WIRED for stories. Before we learned to write in 3200 B.C., we told stories to pass information down through each generation. Those able to absorb these stories were able to survive and reproduce (the rest were probably consumed by lions). Stories have the ability to TEACH us, INSPIRE us, make us CRY, make us LAUGH. Stories may very well be the most valuable intangible asset in our lives.

But modern storytelling has been a hits-driven, risky business as storytellers work with no data, archaic tools, and old media distribution models that haven't changed in decades. Technology has made just about every aspect of our lives more interactive and we believe storytelling is ripe for change. The greatest stories of our generation have all been passive and that's about to change.

Great stories can come from anywhere

Hollywood and Silicon Valley have never seen eye to eye. We hope to change this by pairing creativity with tools, data, iteration.

FableLabs turns anyone with a mobile phone and idea into an interactive storyteller. The gaming industry has done an amazing job with stories about knights defeating dragons to save helpless princesses but we think it's time to make room for other genres of storytelling. We can't wait to see what you can do with our tools!

-Thomas


Executive Team

Thomas WuCo-Founder & Chief Executive Officer

Former investor at Elevation Partners, banker at Morgan Stanley, engineer at Berkeley.

Thomas has been on both sides of the table, as a private equity investor (BioWare, Pandemic) as well as building free-to-play games from the trenches that have acquired millions of users. Current interests include structured data, IP creation, and beef noodle soup.

 

Aaron MatthewCo-Founder & Chief Technology Officer

Former technical director at Meteor Games.

Aaron last worked with a team of 50 as the Technical Director and later Lead Game Designer on the fatally cool casual MMO Twin Skies (was too cool to ship). He's developed and designed large scale data systems, 3D graphics software, scripting languages, operating systems, tabletop rpgs, casserole recipes. Current interests: generative art, xeno-linguistics, cyberpunk-era artificial intelligence accidents.

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Jobs


Jobs

Jobs


Jobs

Full-Time Positions

Contract Positions


How We're Different

We Believe In Generalists

AAA studios often create amazing products but the process is often lengthy and dehumanizing.  As projects swell in size, individual responsibility/insight declines as does passion/excitement.  We think our core team members can wear multiple hats instead of requiring they specialize in one facet.  A well rounded generalist is 10.2x more dangerous than a specialist.

We Are Data-Informed, Not Data-Driven

Letting short term metrics dictate the development of your strategies works when there's low hanging fruit and your competition are vampire biting applications.  Now that the market has been saturated with soulless clones, creators need to have a strong vision for their products and let the metrics validate their assumptions. We don't outsource product design to our users.

We Are Missionaries, Not Mercenaries

We are creators who wish to build a sustainable creation engine by starting with great stories that benefit from superior economic and distribution models, not folks who piled in to make a quick buck. As such we emphasize continuous learning rather than continuous sprints and prize folks who think about the team before themselves.  We work on the games that both we are excited about and can generate cash-flow so that we can continue doing what we love to do. The ideas come from the team, not from CEO mandates.

We Believe Software Should Be Reusable

How many times do we need to rewrite pathfinding, localization, or crafting systems? We believe developer time should be spent making libraries and tools that empower several game teams.  We are inherently lazy and prefer to write something once and use it for multiple projects.

We Focus On Storytelling

We've seen many short-term trends in consumer media and witnessed the rise and fall the players who chased these shiny objects. Just because we CAN build a product doesn't mean we SHOULD.  If you’re looking for us to make the next Clash of Clones, CSR racing, Kardashian social casino game, you might be holding your breath for a while.

We Believe In Leadership, Not Management

We believe creatives can be self-managed if provided the right environment, dashboards, and tools. Come here if you miss building something with your own 2 hands. Not the place for fancy titles and armies of reports.

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Contact


Contact Us

Contact


Contact Us

645 Harrison St. Suite 200, San Francisco, CA 94107

 

Content providers, distribution partners, or agencies can contact us at:
Partnerships [at] FableLabs [dot] com

Press and other general inquiries please contact us at:
Info [at] FableLabs [dot] com

Feedback for our products can be sent to:
Support [at] FableLabs [dot] com

Want to change the world with us?
Jobs [at] FableLabs [dot] com