How We're Different
We Take Smart Risks
We know when to borrow ideas / hack a solution together to get to market faster and when to spend the extra time to build something more robust or innovative. By doing the 80/20 whenever possible, we have created a highly efficient production process while still maintaining the pride in adding something new to the story-driven landscape. This discipline sets us up to take risks that have high payoffs.
We Treat Internal Teams Like Consumers
It's fairly common knowledge that getting to product/market fit is far faster with minimum viable products coupled with rapid releases. We apply the same methodology to every portion of our startup; everything from content creation, tools design, and production processes. It's no accident we can build better content 10x cheaper and 3x faster than our competition.
Long Term Investors
We've seen many short-term trends in consumer media and witnessed the rise and fall the players who chased these shiny objects. Just because we CAN build a product doesn't mean we SHOULD. We are strategic and only pursue projects only if they have high payoffs, barriers to entry, long shelf-lives, and meaningfully contribute to our story-driven strategy. Our belief is that fewer people rowing towards global maximums are faster than an army of bodies splashing towards local maximums.
We Find Inspiration Everywhere
We constantly look outside our immediate industry for ideas. We recognize most ideas have already been thought of, they're just not immediately obvious. By taking the time to abstract an idea to the simplest form, we're able to find better approaches to address root causes instead of merely treating symptoms.
We Are Data-Informed, Not Data-Driven
Letting short term metrics dictate the development of your strategies works when there's low hanging fruit and your competition are vampire biting applications. Now that the market has been saturated with soulless clones, creators need to have a strong vision for their products and let the metrics validate their assumptions. We don't outsource product design to our users.
We Are Missionaries Not Mercenaries
We are creators who wish to build a sustainable creation engine using superior economic and distribution models, not folks who piled in to make a quick buck. As such we emphasize continuous learning rather than continuous sprints and prize folks who think about the team before themselves.