It starts with a simple idea...
It starts with a simple idea...
We focused more on character development
instead of chasing the latest Clash of Clones?
We took the best parts of role playing games
but didn't make players master running, jumping and shooting?
We could turn anyone with a phone into an interactive storyteller
without requiring advanced coding knowledge?
We're wired for stories
I'm a founder at FableLabs and this is my story
I met Amanda in 1991. I took this photo of her the moment after she revealed she had just been fatally bitten by a medusa and will become one shortly. Before I ended her life, she begged me to take her dying tears to bring her brother back to life (he had been turned to stone). Even though this was over 20 years ago, I remember this moment in Final Fantasy Adventure very clearly. However, a decade ago I graduated from Berkeley, ranked 3rd in my engineering class and it occurred to me recently that I can't remember how to do calculus anymore as I haven't touched it... well... since graduation.
Why is it I am able to remember an obscure story from my childhood, but I can't remember basic math that was the building block for my engineering education?
Simple. Humans are fundamentally WIRED for stories. Before we learned to write in 3200 B.C., we told stories to pass information down through each generation. Those of us that were able to absorb these stories survived and reproduced (the rest were probably consumed by lions). Stories have the ability to TEACH us, INSPIRE us, make us CRY, and make us LAUGH. Stories may very well be the most valuable intangible asset in our lives.
But modern storytelling has been a hits-driven, risky business as storytellers work with no data, archaic tools, and old media distribution models that haven't changed in decades. Technology has made just about every aspect of our lives more interactive and we believe storytelling is ripe for change. The greatest stories of our generation have all been passive and that's about to change.
FableLabs turns anyone with a mobile phone and idea into an interactive storyteller. The gaming industry has done an amazing job with stories about knights defeating dragons to save helpless princesses but we think it's time to make room for other genres of storytelling. We can't wait to see what you can do with our tools!
Former investor at Elevation Partners, banker at Morgan Stanley, engineer at Berkeley.
Thomas has been on both sides of the table, as a private equity investor (BioWare, Pandemic) as well as building free-to-play games from the trenches that have acquired millions of users. Current interests include structured data, IP creation, and beef noodle soup.
Former technical director at Meteor Games.
Aaron last worked with a team of 50 as the Technical Director and later Lead Game Designer on the fatally cool casual MMO Twin Skies (was too cool to ship). He's developed and designed large scale data systems, 3D graphics software, scripting languages, operating systems, tabletop rpgs, and casserole recipes. Current interests: generative art, xeno-linguistics, and cyberpunk-era artificial intelligence accidents.
AAA studios often create amazing products but the process is often lengthy and dehumanizing. As projects swell in size, individual responsibility/insight declines as does passion/excitement. We think our core team members can wear multiple hats instead of requiring they specialize in one facet. A well rounded generalist is 10.2x more dangerous than a specialist.
Letting short term metrics dictate the development of your strategies works when there's low hanging fruit and your competition are vampire biting applications. Now that the market has been saturated with soulless clones, creators need to have a strong vision for their products and let the metrics validate their assumptions. We don't outsource product design to our users.
We are creators who wish to build a sustainable creation engine by starting with great stories that benefit from superior economic and distribution models, not folks who piled in to make a quick buck. As such we emphasize continuous learning rather than continuous sprints and prize folks who think about the team before themselves.
How many times do we need to rewrite pathfinding, localization, or crafting systems? We believe developer time should be spent making libraries and tools that empower several game teams. We are inherently lazy and prefer to write something once and use it for multiple projects.
We've seen many short-term trends in consumer media and witnessed the rise and fall of the players who chased these shiny objects. Just because we CAN build a product doesn't mean we SHOULD. If you’re looking for us to make the next Clash of Clones, CSR racing, Kardashian social casino game, you might be holding your breath for a while.
We believe creatives can be self-managed if provided the right environment, dashboards, and tools. Come here if you miss building something with your own 2 hands. Not the place for fancy titles and armies of reports.
645 Harrison St. Suite 200, San Francisco, CA 94107
Content providers, distribution partners, or agencies can contact us at:
Partnerships at FableLabs dot com
Press and other general inquiries please contact us at:
Info at FableLabs dot com
Feedback for our products can be sent to:
Support at FableLabs dot com
Want to change the world with us?
Jobs at FableLabs dot com