We're wired for stories

I'm a founder at FableLabs and this is my story

I met Amanda in 1991.  I took this photo of her the moment after she revealed she had just been fatally bitten by a medusa and will become one shortly. Before I ended her life, she begged me to take her dying tears to bring her brother back to life (he had been turned to stone). Even though this was over 20 years ago, I remember this moment in Final Fantasy Adventure very clearly. However, a decade ago I graduated from Berkeley, ranked 3rd in my engineering class and it occurred to me recently that I can't remember how to do calculus anymore as I haven't touched it... well... since graduation.

Why is it I am able to remember an obscure story from my childhood, but I can't remember basic math that was the building block for my engineering education?

Simple. Humans are fundamentally WIRED for stories. Before we learned to write in 3200 B.C., we told stories to pass information down through each generation. Those of us that were able to absorb these stories survived and reproduced (the rest were probably consumed by lions). Stories have the ability to TEACH us, INSPIRE us, make us CRY, and make us LAUGH. Stories may very well be the most valuable intangible asset in our lives.

But modern storytelling has been a hits-driven, risky business as storytellers work with no data, archaic tools, and old media distribution models that haven't changed in decades. Technology has made just about every aspect of our lives more interactive and we believe storytelling is ripe for change. The greatest stories of our generation have all been passive and that's about to change.

Great stories can come from anywhere

Hollywood and Silicon Valley have never seen eye to eye. We hope to change this by pairing creativity with tools, data, iteration.

FableLabs turns anyone with a mobile phone and idea into an interactive storyteller. The gaming industry has done an amazing job with stories about knights defeating dragons to save helpless princesses but we think it's time to make room for other genres of storytelling. We can't wait to see what you can do with our tools!


Executive Team

Thomas WuCo-Founder & Chief Executive Officer

Former investor at Elevation Partners, banker at Morgan Stanley, engineer at Berkeley.

Thomas has been on both sides of the table, as a private equity investor (BioWare, Pandemic) as well as building free-to-play games from the trenches that have acquired millions of users. Current interests include structured data, IP creation, and beef noodle soup.


Aaron MatthewCo-Founder & Chief Technology Officer

Former technical director at Meteor Games.

Aaron last worked with a team of 50 as the Technical Director and later Lead Game Designer on the fatally cool casual MMO Twin Skies (was too cool to ship). He's developed and designed large scale data systems, 3D graphics software, scripting languages, operating systems, tabletop rpgs, and casserole recipes. Current interests: generative art, xeno-linguistics, and cyberpunk-era artificial intelligence accidents.